Almost out of the blue the UFC has taken a hold of mainstream sport and pop culture alike. From sold out live events to packed bars across North America, Pay Per View records and hopes of international success the Ultimate Fighting Championship seems to be unstoppable.
Through this road to success UFC President, Dana White, has not let his tough guy persona stand in the way of giving back to charitable causes and research. This past January, the UFC held their 3rd fight card on a military base when they visited Fort Hood in Texas. Fight for the Troops 2 saw every seat in the house given to base personnel and viewers at home were encouraged to donate to causes helping out wounded veterans.
The bond between UFC fighters and the Military has always been of something special. White has been known to send thousands of DVDs and other merchandise to troops based over seas for the better part of the last decade.
The first official Fight for the Troops was held in December 2008 at Fort Bragg based in North Carolina. The UFC raised $4 million all going towards the construction of a research centre for traumatic brain injuries.
The UFC continues to give back to not only the military, but, youth across America. Former UFC superstar, Chuck Liddell, has been known to make appearances and even once shaved his infamous mohawk for charitable causes relating to today’s youth.
The Ultimate Fighting Championship is not only winning inside the octagon, but making a difference outside that is felt by the thousands of people they have reached out to.
The UFC visits Toronto on April 29th for its first fight card in the GTA, with Canadian hero and Welterweight Champion, Georges St. Pierre, defending his title against Jake Shields.
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