This season the NBA launched its first-ever social media photo mosaic at www.NBA.com/NBAGiveBIG to celebrate charitable efforts around the world. The program aims to encourage great work in the community during the holidays with a simple message: Give. Share. Inspire.
By using the hashtag #NBAGiveBIG on Twitter and Instagram, fans can join the teams, players and everyone in the NBA family by sharing their photos, videos and stories from their seasonal community projects. The program is running for just over a month from November 25 through December 31, 2013.
All 30 NBA teams and all 17 NBA Development League teams will host charitable events throughout that time frame, including meal services, food drives and toys drives. Many players, coaches and front office staff will post highlights from their events using the hashtag #NBAGiveBIG.
The NBA has a global reach of more than 475 million fans and followers on social media. Fans can include the hashtag of their favourite team’s three-letter abbreviation (i.e. #OKC, #TOR, #IND) within social media posts to mark their goodwill efforts. The NBA will aggregate all photos on its website at www.NBA.com/NBAGiveBIG and allow users to sort charitable activity by team to learn how people are giving back in different communities.
Some Ambassadors include: DeMarre Carroll (Atlanta), Jeff Green (Boston), Reggie Evans (Brooklyn), Gerald Henderson (Charlotte), Luol Deng (Chicago), Carlos Boozer (Chicago), Taj Gibson (Chicago), Tristan Thompson (Cleveland), Sam Dalembert (Dallas), JaVale McGee (Denver), Andre Drummond (Detroit), Draymond Green (Golden State), Paul George (Indiana), Willie Green (Los Angeles Clippers), Pau Gasol (Los Angeles Lakers), Tony Allen (Memphis), Caron Butler (Milwaukee), Kevin Love (Minnesota), Jason Smith (New Orleans), Metta World Peace (New York), Tobias Harris (Orlando), Spencer Hawes (Philadelphia), Channing Frye (Phoenix), Greivis Vasquez (Sacramento), Patty Mills (San Antonio), Landry Fields (Toronto), Gordon Hayward (Utah) and Martell Webster (Washington).
The NBA is working with all DICK’S Sporting Goods locations throughout the United States and Spalding® to donate basketballs to NBA Cares community partners. For every NBA Spalding® basketball purchased at DICK’S Sporting Good through December 24, a basketball will be given to charities such as St. Jude Children’s Research Hospital and the YMCA.
On Christmas Day, each of the 10 playing teams will host a gift exchange where all players and head coaches will remain on the court following the national anthem to provide a holiday surprise to youth from a local community organization.
NBA Christmas Day Schedule:
Time (ET) Game Network
Noon Chicago at Brooklyn ESPN, ESPN Mobile TV, WatchESPN
2:30 p.m. Oklahoma City at New York ABC
5 p.m. Miami at Los Angeles Lakers ABC
8 p.m. Houston at San Antonio ESPN, ESPN Mobile TV, WatchESPN
10:30 p.m. L.A. Clippers at Golden State ESPN, ESPN Mobile TV, WatchESPN