Posted By: Christian Marin
Although the New York Jets fell short of making an appearance in the Super Bowl last season, it didn’t slow down their work ethic whatsoever. The Jets have been awarded the ‘Award of Excellence’ for their public relations team’s hard work and efforts made over the past year. The New Jersey Chapter of the Public Relations Society of America named the New York Jets’ Public Relations team as the recipient of the award for excelling in their consumer engagement, crisis communications and overall public relations work over the past year, as well as displaying some of the state’s best work and top practitioners in the field.
The Award of Excellence; which honours New Jersey-based organizations that have excelled in their PR work, was awarded to the PR team of the New York Jets football club at the 21st annual Pyramid Awards last week – June 15, 2011 – at the Basking Ridge Country Club located in Basking Ridge, New Jersey on behalf of the Public Relations Society of America.
The New York Jets have received much recognition for their work over the past year. Sports Business Journal/Daily nominated the team for “Best Professional Sports Team” and “Best Sports Facility of the Year,” as well as receiving three Sports Emmys from the National Academy of Television Arts & Sciences for their Hard Knocks television series.
The Jets have also stayed committed to several philanthropic causes, such as the Alliance for Lupus Research; NYC Department of Education; United Way; Hometown Huddle; Tix for Kids; Generation Jets Academy; Be a Champion; Atlantic Health Jets Women’s Organization; and many others. At the same time as supporting and partnering with these charitable organizations, the Jets have developed a new stadium which incorporates environmentally friendly materials, practices and elements.
They tackled several crises over the course of 2010, all of which were effectively managed by the New York Jets’ Public Relations department. With nearly 900,000 Facebook fans and close to 150,000 followers on Twitter; the New York Jets are the most followed NFL team on Twitter and have not gotten that far by fluke. The PR team has played a big part in making those numbers higher over the course of the year as they are constantly reaching out to their fans over social media sites and are using it to their fullest advantage when it comes to raising money and awareness for those in the community who need it the most.
To learn more about the New York Jets and all the work they do outside of football, visit http://www.newyorkjets.com/community/index.html